Email Marketing
Stay top of mind with your customers, clients and prospects!
Use a consistent branded look for:
- a regularly scheduled emailed newsletter
- an informative message
- a special offer or advertisement.
They are great ways to stay in touch.
KJanStudio designs the templates for you to use or will design each communication as needed. Scan through the KJan client examples and then connect with KJan.
Why is a responsive email newsletter so important?
To see why, scroll through the samples for the David Library below.
David Library of the American Revolution
This sample will illustrate why a responsive email template is so important and necessary.
Move your mouse over each newsletter to scroll down through the newsletters.
Desktop Version (scrollable):
Mobile Version (scrollable):
The David Library of the American Revolution is a non-profit library specializing in the study of American history from circa 1750 to 1800.
They provide an enormous array of information for that time period that includes military, political, social, economic, as well as lifeways and the culture of the American colonies. Their mission includes providing educational programs and scholarly research.
One of the ways that they share information about their lectures series is via email newsletters. Since at least 35% of their email subscribers reads this newsletter on their mobile devices, a responsive template is necessary.
KJanStudio created the responsive template for the Library and also populates it with content along with scheduling the mailing.
The desktop version email shown on a mobile device (right/below) illustrates how this email newsletter would look on your phone if the newsletter was not responsive.
You can see that the text content is difficult to read at this size and the links impossible to click on. Users would have to zoom in by swiping their fingers and then scroll sideways line by line… not fun…
Don’t risk annoying your subscribers with a non-responsive email newsletter. Keep things easy to read and use and you will keep your subscribers happy!
Desktop Version on Mobile (scrollable):
Emilie Christian Day School (ECDS)
ECDS provides quality early childhood education to residents of Levittown and the surrounding communities. During a parent survey, ECDS and KJanStudio learned that parents preferred email communication vs handouts from class and would like to receive a monthly email. This monthly enewslettter is sent in-house to parents to keep them informed of upcoming events, school policies and more. At the bottom of the email is a call to action, asking existing parents for referrals.
KJanStudio created the responsive template and trained the client to populate with content and schedule mailings.
SEE MORE of this comprehensive project of onLINE and onLAND components.
Top of Email:
Bottom of Email:
The Tubby Olive
Tubby Olive keeps in touch with their customers montly utilizing a branded template, offering recipes, special coupons for email subscribers, new product announcements, and a calendar of events at their 3 stores. KJanStudio provided the template, training and account support as needed.
Inner Spa
Inner Spa sends out a monthly specials email newsletter. They also send occasional inspirational newsletters in a separate email called “inner thoughts”. Branding is carried through both email templates, provided by KJanStudio. See more of the branding, including logo design and print collateral, for Inner Spa here.
